Dunlop Sports

Dunlop Sports website screenshotsDunlop Sports website screenshots

Over 100 years of sporting heritage

Dunlop has long been a leader in the world of sports equipment. When Orangery Creative took on Dunlop’s branding and marketing, they turned to us to develop a website that would capture their vision and showcase the brand’s rich history, innovation, and product excellence.

The challenge was to create a dynamic, visually compelling, and highly interactive online experience that did justice to Dunlop’s legacy. With an energetic design and an array of creative features, the project was not only rewarding to build but continued to evolve as we regularly introduced new features, product ranges, and interactive experiences over the next 6 years.

Development and features

The Dunlop website was far from a standard build — it was an intricate project with a wide range of features that made it stand out. Some of the most interesting elements included:

  • A custom location-based content and translation system, ensuring a localised experience for different regions.
  • An animated historical timeline, bringing Dunlop’s sporting heritage to life in a visually engaging way.
  • An extensive product catalogue with advanced filtering and comparison tools.
  • A bespoke retailer map interface, allowing customers to easily find Dunlop products near them.
  • An enormous range of interactive elements and animations, from subtle UI enhancements to eye-catching motion graphics.

Every new product range launch brought another opportunity for creative exploration. Orangery Creative consistently delivered striking new concepts for landing pages, leading to exciting discussions on the best ways to implement visual effects. Whether it was scroll animations, glitch effects, or seamless video integration, we always strived to push the boundaries of digital storytelling.

Dunlop SX Series

Technical innovations

Beyond the front-end experience, we spent a lot of time on robust backend solutions to ensure the website’s scalability and ease of management. Key developments included:

  • Custom WordPress plugins to efficiently manage product data and retailer information.
  • A bespoke translation and localisation system, enabling Dunlop to oversee and update content globally without external dependencies.
  • Optimisations for performance, and accessibility, ensuring a seamless experience across all devices.
Dunlop CX Series

The end of an era

Unfortunately, after 6 years and changes to marketing priorities, this website has now been replaced with a simpler eCommerce solution. While we were sad to see it go, the project remains a testament to what can be achieved when brand storytelling, creativity, and technical innovation come together.

Despite its retirement, the work we did on the Dunlop website remains a highlight in our portfolio — one that truly demonstrated the power of digital experiences in celebrating a brand’s rich history and engaging its global audience.

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